OnePlus Exclusive Service Center

The OnePlus Exclusive Service Centre at Chowringhee Mansion, 30G Jawaharlal Nehru Road, is one of the most conveniently located service hubs in central Kolkata. Just a couple of minutes’ walk from Park Street Metro Station and the Park Street bus stop, it’s easily accessible for anyone traveling by public transport. 📍 I recently visited the centre with my OnePlus earbuds that had stopped working properly. Since they were well beyond warranty, a repair wasn’t possible, but the overall experience at the centre was still impressive. The premises are clean, well-maintained, and professionally managed. The atmosphere feels organized and premium, which instantly gives confidence to customers walking in with their devices. The counters are managed by well-trained and courteous staff who handle queries patiently. They carefully listened to my issue, explained the situation clearly, and offered alternatives without rushing the interaction. This kind of behavior really sets a positive tone, especially when the outcome (like in my case) isn’t favorable. For OnePlus users in Kolkata, this service centre is a reliable place to get assistance, whether it’s a quick fix, warranty claim, or simply product support. While it would have been nice if my earbuds could be revived, the professionalism and neat upkeep of this centre made the visit worthwhile. ⭐ Overall: Clean environment, efficient process, helpful staff, and a very central location. Definitely recommended if you’re looking for dependable OnePlus service in the city.

Here’s a visual snapshot of OnePlus’s journey—logo evolution, flagship models, and design language to set the tone. Now, let’s dive into the brand’s history. --- OnePlus: From “Flagship Killer” to Global Player Founding & Vision Established in December 2013 in Shenzhen, China by Pete Lau (former Vice President at OPPO) and Carl Pei, OnePlus launched as a subsidiary of consumer electronics giant BBK Electronics, alongside OPPO and Vivo. Its guiding philosophy, “Never Settle,” reflected a commitment to offering flagship-level hardware at disruptive prices. Early Launch & Invite-Only Model OnePlus One, released in 2014, served as the brand’s groundbreaking debut. It featured Cyanogen OS, Snapdragon 800-level performance, and an aggressive $300 price—defining the “flagship killer” label. The invite-only sales strategy fueled exclusivity and buzz, drawing strong initial interest. In India, a ban due to Cyanogen OS exclusivity issues (due to Micromax’s rights in the region) briefly halted sales, later resolved with OnePlus switching to its custom OxygenOS. Expansion and Product Diversification By 2016, OnePlus altered its release cadence: launching both the OnePlus 3 and 3T in a single year and shifting from invites to flash sales. Throughout 2015–2016, the company expanded with models like the OnePlus 2, OnePlus X (mid-range, October 2015), and OnePlus 5 (skipping “4” due to superstition), keeping momentum through diversified offerings. Global & Indian Ascent OnePlus started as a global brand, launching in markets across North America, Europe, and East Asia almost from the beginning. India emerged as a pivotal market: launched in December 2016, OnePlus steadily rose, capturing up to 40% of India’s premium segment by 2018. Celebrity collaborations (e.g., Netflix tie-in with Sacred Games 2, regional experience stores) helped solidify the brand’s local presence. Pivot to Premium The OnePlus 7 Pro (2019) marked a shift toward premium design—featuring 90Hz curved displays and pop-up cameras. By 2019–2021, the Nord series (starting in 2020) reintroduced mid-range appeal with value-driven specs. The Hasselblad partnership in 2021 elevated camera capabilities in the OnePlus 9 Pro. Ecosystem & Brand Evolution Beyond smartphones, OnePlus built a broader ecosystem with products like OnePlus TV (India-exclusive until now), Buds/Air accessories, the OnePlus Watch, and most recently the OnePlus Pad. Organizational restructuring in 2020–2021 led to deeper integration with Oppo under the OPLUS umbrella, streamlining software and hardware synergies (OxygenOS and ColorOS sharing codebase). Recent Moves January 2024: Launch of the OnePlus 12 and 12R—the former boasting Snapdragon 8 Gen 3, Hasselblad camera tech, and the R-series debuting globally. --- Timeline Overview Year Milestone 2013 Founded by Pete Lau & Carl Pei 2014 OnePlus One launch, invite model, global debut 2015–16 Product lineup expands; launches include 2, X, 3/3T; switch to flash sales 2016–18 Entered India; began web-to-offline expansion; surged in premium segment 2019–21 Launched OnePlus 7 Pro, Nord series, Hasselblad partnership; grew product ecosystem 2020–21 Carl Pei departs; merges operations under Oppo/OPLUS infrastructure 2024 OnePlus 12 and 12R global launch --- The OnePlus Legacy Mission-focused start: delivering flagship specs at disruptive prices with “Never Settle” as mantra. Global strategy: launching internationally from day one, rather than focusing on China alone. Community-driven: invite system, flash sales, offline stores, direct-to-consumer marketing. Evolution over time: from “flagship killer” to premium brand, followed by a pragmatic return to value-driven offerings. Diversified product strategy: broadening beyond phones to create a mini-ecosystem. Strategic consolidation: tighter synergy with Oppo and BBK enabling efficient innovation and economies.